Moda y globalización. De la estética de clase al estilo subcultural

Abstract

The central hypothesis of this investigation consists in questioning the descending filtrate model and arguing in favour of the validity of the model of virulence following the impact of economic and cultural globalisation. This article comprises three parts. Following the presentation of the conceptual framework of the three most accepted models for the spread of fashion, an examination is carried out of the changes brought about by the move from production in series to flexible production in the textile industry and in garment manufacturing, which takes us beyond the vision of the descending filtrate. Finally, there is an analysis of the conditions under which cultural globalisation confronts us with anew multicultural individualism, that is to say, taste as an expression of the tribal environment. This last consideration invites us to reconsider the reference models Ander the conditions of globalisation and to affirm that new fashions do not emanate from a single source, but filter down from different points and propagate like AIDS and epidemics.