Percepción del riesgo y compromiso por reducir el cambio climático global en España
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https://doi.org/10.3989/ris.2012.08.03Palabras clave:
Cambio Climático Global, Efectividad Percibida del consumidor, Percepción del riesgo, Teoría de la Cognición CulturalResumen
Una encuesta online a la población española (n = 602) examina los factores que predicen el apoyo al compromiso con el medio ambiente por parte de los participantes para reducir el cambio climático global. Se realizó una regresión múltiple jerárquica en cuatro pasos y se testó el modelo de ecuaciones estructurales propuesto. En la encuesta se aplicó una herramienta diseñada por el Yale Project on Climate Change Communication con la finalidad de construir escalas para las variables introducidas en el estudio. Los resultados muestran que la efectividad percibida por el consumidor y el riesgo percibido son factores determinantes del apoyo al compromiso para reducir el cambio climático global. No obstante, se encontraron algunas diferencias en cuanto a la influencia de otros factores tales como las variables socio-demográficas, la visión de la naturaleza y la cognición cultural.
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