Response cards. Are they necessary for correctly filling in a questionnaire?
DOI:
https://doi.org/10.3989/ris.2012.12.05Keywords:
Face to Face Survey, Interviewer, Item Non Response, Response Card Question, Response Order Effects Survey QualityAbstract
Using “response cards” in question surveys is unanimously approved by the research community. The fact that this represents an extra workload for the interviewer’s task explains why they sometimes are not used correctly. Despite this situation there is a paucity of literature on the influence of the response card on the respondent’s answers. The aim of this study is to deepen the analysis of how using these cards affect the quality of the survey’s responses. To do so, we start from the assumption that the cards —while complicating the interviewer’s task, result in significant improvements in the survey’s administration. For this purpose we will use a study with 23 card questions (question cards) by the Centro de Investigaciones Sociológicas, (the Spanish Centre for Sociological Research), and we will compare the answers of respondents that used cards with those who did not.
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