Argumentos Comestibles. La construcción retórica de la percepción pública de los alimentos transgénicos

Abstract

The main goal of this paper is to analyze how the difíerent types of reasons are constructed in order to créate one public perception or another about genetically modified food. Despite the apparent newness of this kind of foods, these reasons can be assimilated to two fiindamental discourse formations with ampie presence in all the scientific discoveríes. When modelling our analysis on these two rhetorical strategies —that we called 'illustrate' and 'romantic'— the latent presuppositions of the social agents considered and the preconceptions that these agents try to induce in the public opinión are shown. It is also shown a series of important shades and directions that usually escape to the more common analysis in terms of 'pros' and 'cons' genetically modified food.