Football, Globalization and Glocalization
DOI:
https://doi.org/10.3989/ris.2006.i45.14Keywords:
Transnational Corporations, Human Rights, SportAbstract
In this paper we examines the globalization of football by focusing in turn on its historical, cultural, economic and political dimensions. In general terms, we emphasizes how the globalization of football highlights the continuing sociological significance of societal diversity and cultural heterogeneity in regard to global processes. We explore how the game´s hitorical development has been highly uneven and increasingly uncertain. Utilizing the concept of “glocalization”, the paper argues that football´s cultural globalization is characterized by continuing diversity between cultures. We examines how the economic globalization of football is marked in part by the transformation of leading clubs into “transnational corporations”. We discuss how political globalization may facilitate increased democratization of football´s international governance. We conclude by considering how the contemporany political thematization of “humankind” and “human rights” may impact upon football.
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