Revista Internacional de Sociología, Vol 76, No 1 (2018)

Construyendo Capital Social: cómo las noticias y la fuerza de los vínculos en la discusión política fomentan la reciprocidad


https://doi.org/10.3989/ris.2018.76.1.16.147

Alberto Ardèvol-Abreu
University of Vienna, Media Innovation Lab (MiLab), Austria
orcid http://orcid.org/0000-0001-8722-5226

Trevor Diehl
University of Vienna, Media Innovation Lab (MiLab), Austria
orcid http://orcid.org/0000-0001-5424-3241

Homero Gil de Zúñiga
University of Vienna, Media Innovation Lab (MiLab) / Universidad Diego Portales, Austria
orcid http://orcid.org/0000-0002-4187-3604

Resumen


La reciprocidad, un principio social que emerge en los intercambios no negociados entre personas, es posiblemente un constructo clave en la generación de capital social. Sin embargo, pocos estudios han abordado de manera empírica esta conexión. Sobre la base de un modelo Orientación-Estímulo-Razonamiento-Orientación-Respuesta, esta investigación presenta una propuesta teórica y empírica en la que la exposición a noticias y la fuerza de los vínculos en la discusión política contribuyen al desarrollo de la reciprocidad y del capital social. Tras el análisis de los datos de un estudio de panel realizado en dos olas, los resultados sugieren que la reciprocidad es un fuerte predictor del capital social. Además, la exposición a noticias de los medios de comunicación se relaciona de manera directa con la reciprocidad; con la discusión política, tanto con vínculos fuertes como débiles; y con el capital social. Por otro lado, la discusión con vínculos débiles y la reciprocidad funcionan como mediadores de la relación entre exposición a noticias y capital social.

Palabras clave


Capital social; Discusión con vínculos débiles; Discusión con vínculos fuertes; Exposición a noticias; Reciprocidad

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