“No es una crisis, es que ya no te quiero". Humor y protesta en el movimiento 15M
DOI:
https://doi.org/10.3989/ris.2016.74.3.039Palabras clave:
Acción Social, Estrategia, Movimientos SocialesResumen
Este artículo explora la relación entre humor y protesta a través del estudio de la utilización estratégica del humor en el movimiento 15M en Madrid en 2011. El análisis de diversas plataformas (carteles, performances, documentos internos y comunicación en internet) sirve para evaluar el potencial subversivo del humor en relación con la comunicación de reivindicaciones, la organización interna del movimiento, el reclutamiento de activistas y la construcción de identidad colectiva. A nivel teórico, el artículo subraya las ventajas de combinar un enfoque expresivo con otro que entienda el humor como una acción instrumental de los participantes. Los resultados muestran cómo los activistas fueron en buena medida conscientes de una serie de beneficios asociados a la utilización del humor que iban más allá de la propia acción de divertirse y, en consecuencia, organizaron diversas iniciativas con el objetivo de alcanzar esos beneficios.
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