Revista Internacional de Sociología, Vol 67, No 3 (2009)

Redes y mecanismos de interdependencia. Desarrollos teóricos más allá de los modelos de acción racional


https://doi.org/10.3989/ris.2008.01.14

Sandra González-Bailón
Oxford Internet Institute and Nuffield College. University of Oxford, Reino Unido

Resumen


Existe interdependencia cuando las acciones de unos individuos influyen en las decisiones (y posteriores acciones) de otros individuos. Este artículo sostiene que las redes sociales definen la estructura de ese espacio de influencia y desatan una serie de mecanismos de los que la teoría de la elección racional no puede dar cuenta. Las redes sociales abren acceso a las ideas y acciones de otros individuos, y esta exposición determina la satisfacción de umbrales, el tempo con en el que se llevan a cabo las acciones y la emergencia de procesos de contagio, cascadas de información y epidemias. Este artículo defiende que la teoría de la elección racional no ofrece las herramientas necesarias para modelizar tales procesos si no se inserta en una teoría general de redes. Éste es especialmente el caso en unos momentos en los que la interdependencia de individuos está adquiriendo, al amparo de las nuevas tecnologías, mayor relevancia empírica.

Palabras clave


Acción colectiva; Cascadas; Influencia Social; Internet; Umbrales

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